National galleries of Scotland
Flexible identity system
Observational research findings
• Branding not visible/obvious throughout the gallery
• Identity needs to be clean and not distract viewer from art
• Varied customers: elderly, students, professionals etc
• Wide range of art on display at each gallery
• Galleries are exciting, evoke strong emotions and feelings, while leaving a lasting statement
Concept and brand aims
Create an identity that...
• isclean and consistent
• conveys the wide range of art on display
• expresses the excitement of visiting a gallery
• displays the subjectiveness of art and how it provides the viewer with a lasting statement/feeling
Logo Development
Final Designs
Colour Scheme
Based on scottish imagery, the 3 galleries take inspiration from a thistle, while the mother logo takes it from the ‘Saltire’
Pattern style
Pattern design based on the style of each gallery
Emplopyee uniform and badge
Entrance wall and Lift wayfinding
Identity light projection using colours and patterns from design
Gallery entrance and exhibition sign
Bus Advertisement
Billboard advertisement
